re-merchandising project
mid-term project at POLIMODA, Italy
Analyze the past and present brand identity, DNA, society, merchandising offering of Givenchy, performing surveys and market research, defining the target market, in order to propose re-merchandising strategy for the brand.
Creating brand imagine and storytelling for the concept of the brand, and re-merchandising design, book lay out design.
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Givenchy
chromosome x
re-branding project for BOTTEGA VENETA
final project at POLIMODA, Italy
Contributing in research, brand and market analysis, building new concept for future, campaign video and images design, art design, book layout design.
Making strategies for visual communication:including online and offline, advertisements, collaborations and store layout, window display associated with brand.